Raffles International College - Bachelor Degree in Design and Commerce

Fashion Design

Visual Merchandising


Visual Merchandising involves the development of significant selling concepts which impact on, and embrace the whole consumer experience. From the design of the floor plan and retail space design, to the ‘look’ of the mannequins, store windows, fixtures and fittings and the way in which consumers interface with the brand and physical space. Participants will learn how to improve sales ratios and increase revenue by making the most of Visual Merchandising.

4 sessions of 3 hours each (total 12 hours)



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Address: 1 & 21/F, Centre Point, 181-185 Gloucester Road, Wanchai, Hong Kong.


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