Raffles HK - Hong Kong Fashion Marketing Courses, Programmes & Degrees


Fashion Marketing

International Learning EnvironmentRaffles Global Network
Professional Academic TeamIndustry Collaborations & Internship
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Interested in getting into fashion marketing? Hong Kong students can rely on Raffles International College Hong Kong to provide an in depth course that will equip you with the skills necessary to excel in the industry. A fashion marketing course requires students to have an eye for style and a head for business and will put you at the intersection of both. This course teaches you how to market fashion, bringing the world’s trends from the designer’s studio to the wholesale showroom and to the retail outlets. You will learn a wide range of business activities in branding, retail, merchandising, and international advertising that fosters creativity, innovation and good business acumen.
 
Fashion marketing is an exciting field that opens up many opportunities and is one of the major components that drives the industry. You’ll learn how to develop, analyse and implement brand strategies, study buying and merchandising practices, plan and execute effective advertising and promotional strategies.
 
As the fashion and retail industries continue to grow, more trained marketers and managers are needed to remain competitive. The broad-based skills acquired in this course can be applied to many areas such as, merchandising, publishing, advertising and show productions, as well as luxury goods and mainstream consumer products. Our fashion marketing course graduates will be ready to assume professional work in the fast-paced industry in public relations and marketing consultancies.
 
You’ll work with classmates on professional presentations with real-world scenarios and you’ll complete your course with proposals and a professional portfolio that will take you straight into your first job. To learn more about this course in Hong Kong, explore the links provided.


Cover Stories:
Raffles Fashion Show - CENTRESTAGE 2016
Raffles' Fashion Design Students were interviewed by BBC at London Graduate Fashion Week 2016

Miramar Shopping Centre X Raffles Hong Kong "Green Fashion Exhibition"
Hong Kong Fashion Week 2015 X Raffles Hong Kong Fashion Show
Hong Kong Fashion Week 2015 Preview Cocktail Reception at Mira Moon Hotel
Raffles Students Contributed to the Expansion of American Rag Cie in Asia
Asia's Branded Fashion Trade Show "The HUB" 2015
Lab Concept X Raffles Hong Kong StyleBomb Fashion-Edit Contest
Marco M. Chan Fashion Show 2014
Aly & Rachelle X Raffles Hong Kong - "An Evening with Aly & Rachelle" Fashion Event

 


 

3-Year Bachelor of Design is now opened to application (January-2018 intake).

Application Information and Procedure


 


Please fill in the form below.  Our Admission Officer will provide you with more details. You can also call us at  (852) 2520 6838 or email us at enquiry@raffles.edu.hk.


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Contact Us

Address: 1 & 21/F, Centre Point, 181-185 Gloucester Road, Wanchai, Hong Kong.

 

Tel: +852 2520 6838

Fax: +852 2520 1079

E-mail:enquiry@raffles.edu.hk

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