Raffles International College - Bachelor Degree in Design and Commerce

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Styling Session at Aly & Rachelle

Posted by Raffles on March 17, 2014


Some of our final year Fashion Marketing students held a styling session for Central Saint Martins graduate Christine Lam and her brand Aly & Rachelle as part of their Brand Marketing project. The students created social media content, developed launch event ideas and proposed annual visual merchandising ideas. They also developed a digital branding strategy to support the launch of the brand’s first boutique in PMQ Central this April!

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