RafflesXChicks Discount Week Received Active Response
Raffles X Chicks X Helping Hand
Charitable Discount Week Received Active Response
Raffles Hong Kong’ students collaborated with the 60-year-old local brand Chicks in organizing a charitable Discount Week at Chicks Sheung Wan Store from 11-17 Mar 2013 which attracted a crowd of customers. The donation from this event is given to Helping Hand in supporting the elderly.
With extensive industry network, Raffles always provides various industry experiences for students. Collaborating with Chicks, Raffles’ Fashion Marketing students planned this event from promotion plan, poster design to leaflet distribution by themselves.
They indicated that doing a real industry project is much more interesting than a normal schoolwork, as this allows them to understand the real business operation and helps in their future career.
Through this cross-sectoral collaboration between education, business and charity sectors, students have broaden their experience and exposure, customers have enjoyed the discounted prices of Chick’ products while the elderly has also been benefited from the donation. This is what we mean by “Best to the Students Best to the Family Best to the Elderly”
Chicks’ Website – http://www.chicks.com.hk
Helping Hand’s Website – http://www.helpinghand.org.hk