Raffles International College - Bachelor Degree in Design and Commerce

News Details



Fashionistas! You’re invited: An evening with Aly & Rachelle at PMQ presented by Raffles Hong Kong

Posted by Raffles on September 03, 2014


Date: 12 September 2014 (Fri)
Time: 19:00-21:00
Location: Aly & Rachelle Flagship Store, Unit S411, Block A, PMQ, 35 Aberdeen Road, Central

Attention all fashionistas! A must-attend event for potential fashion start-ups and fashion professionals!

This September, Raffles Hong Kong collaborates with Aly & Rachelle, and gives you an insight into the world of fashion, at the latest creative hotspot in town - PMQ!

You will get to meet the Creative Director of Aly & Rachelle sharing her knowledge and challenges of starting up a fashion business. We also have young fashion marketing professionals sharing their live project experience working with the brand, from concept to execution.

All participants will be offered

  • a VIP Card from Aly & Rachelle with an exclusive discount of 10% off
  • a free printed tote bag on any purchases on the night
  • a free necklace for capturing your favorite moment at the event, uploading to facebook/Instagram and tagging us

Besides the above, you will also get a chance to check out the brand’s Autumn/Winter 2014 collection preview and enjoy the unique shopping + learning experience!

Meet the Speakers

Creative Director of Aly & Rachelle – Christine Lam

From studying fashion at Central Saint Martins and going on to work for brands such as Agent Provocateur, Alexander McQueen and Moshino Koshino, Christine has a wealth of fashion industry experience. Currently as the Creative Director of Aly & Rachelle, Christine has dressed numerous celebrities and hit a huge milestone for the brand recently by opening the first store in PMQ, Central.

Young Fashion Marketing Professionals – Carmela Fernandez & Laeticia Etetebe

The two young fashion marketing professionals, Carmela and Laeticia, have been in charge of various fashion marketing projects and actively involved in industry events, such as the Hong Kong Fashion Week and Marco M. Chan Fashion Show 2014, while completing their Bachelor Degree course with Raffles Hong Kong.

Carmela and Laeticia will show you how the fashion marketing world works through sharing their journey undertaken with Aly & Rachelle and other interesting projects they have done: Carmela will talk about the development of her brand “Colour Explosion”, while Laeticia will inspire you with the unique premium Personal Styling and Wardrobe Management service she created.

Get ready for an evening meeting the fashion professionals and other fashionistas!

Limited spaces with only 50 RSVPs available. To participate in the event, simply follow the steps below:


  1. Like Aly & Rachelle on Facebook or Follow on Instagram (#alyandrachelle)
  2. Like Raffles Hong Kong on Facebook or Follow on Instagram (#raffleshongkong)
  3. Fill up the form below. Enquiry: (852) 2520 6838 / enquiry@raffles.edu.hk

  I agree to receive marketing communications from Hong Kong Raffles School of Continuing Education including emails and phone messages that contain news and events relating to its products and services.
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Tel: +852 2520 6838

Fax: +852 2520 1079


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