Raffles International College - Bachelor Degree in Design and Commerce

News Details

02

July

Raffles Design Students Contributed to the Expansion of an International Brand in Asia

Posted by Raffles on July 02, 2015


Raffles Hong Kong is proud to boast an industry relevant curriculum that nurtures students into versatile, multi-skilled professionals. This is supported by strong connections with our industry partners whereby students are given a platform to take part in live industry projects. American Rag Cie is a multi-branded denim specialist founded by Mark Wertz and has since evolved into an internationally recognized brand with 18 stores worldwide. American Rag Cie plan to open 36 stores  in Greater China within three years. American Rag are currently developing a vertical collection named “ARC”, a lifestyle denim label that will retail in all of their newly opened Asian stores.
 
American Rag approached students from Raffles Hong Kong to develop a capsule collection for ARC’s Spring/Summer 2016 release. The collections drew inspiration from the ‘Californian lifestyle’ heritage of the brand combined with signature denim construction techniques and current fabrication and print trends. Students were encouraged to create designs which are related to traditional denimwear; however, designs needed to be commercially suited for retail, not conceptual show pieces. Judging for the collections will take place based on the initial sample garments made by the students; thereafter American Rag plan to place the winning designs into production for retail in store in Spring/Sumer 2016.
 
Raffles Graphic Design students were also asked to develop an identity system and branding concepts for the launch of ARC within Greater China. Jacky Tsang delivered an impressive array of branding material to which he was offered an internship position at American Rag Cie, with the possibility of part time employment - a wonderful achievement from another one of our talented students.
 
Furthermore, Cindy Xie, a second year Bachelor of Design (Fashion Marketing) student completed an internship at American Rag. Xie was responsible for supporting ARC’s Buyer and Brand Creative Manager as the brand undertakes the prodigious task of expanding into the Asian market. Through active collaboration with reputable organizations within the industry, we offer an internship program that allows our students to engage in a unique learning experience that propels them from the classroom to the real world.


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