Raffles International College - Bachelor Degree in Design and Commerce

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Our Graphic Design student was awarded the Creativity International Design Awards 2016, Bronze!

Posted by Raffles on December 16, 2016

Congratulations, the Creativity International Design Awards 2016, Bronze goes to Anuradha Haldar, Graphic Design Student of Raffles Hong Kong!
Here’s the concept and inspiration from Anuradha Haldar,

“My concept for this packaging design is based on the “Angry Owl Theme” to create a tissue box cover. My target audience is teenage girls in the age group of 13 – 18 year old. The graphics used on the box resemble color choices and decorative geometric patterns which are appealing and desired by teenage girls. The product is designed to fulfill the momentary feeling of excitement and impulsive buying behavior. Many companies actually use the impulsive buying behavior to satisfy the teenagers needs.
The inspiration behind the concept is based on my own personal habit of being nocturnal. I am often characterized as a night owl. Therefore, I decided to take advantage of being quirk and applied to my design. I developed a packaging that reflects the shape of an owl and applied striking colorful patterns that represent the rebellious characteristics of a teenage girl (happiness, independence, moodiness, aggressiveness, arrogance etc).”

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